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In today's fast-paced world, where we are bombarded with information from all sides, it's essential for brands to stand out from the crowd. One way to achieve this is by maintaining a consistent brand across all marketing channels. First off, let's talk about what...
We are a few months into 2022 so let's look at the social media trends that will dominate the remainder of 2022. These are going to work across the board for all industries and business sizes. 1) UGC (User Generated Content) UGC is huge. Throughout 2021 it emerged as...
Since we are going through a massive shift to video content across multiple channels, one area that often gets forgotten is audio quality. This study out of University of South Carolina shows, just how important audio quality is. Recommendation Ensure audio is of high...
Ok we are diving deep on this one. This study comes from analysing brain reactions (fMRI scans) to Facebook video ads out of the best neuroscience universities in Australia and Japan. To make ads shareable you should include a social-related use. Recommendation The...
Optimising Ad conversions is something that should be taken very seriously. The success of an ad runs past the creative, copy and targeting. Use this method to test and optimise your ad conversions for huge gains. https://www.youtube.com/watch?v=uyJpdAq7BpA
It is not a new concept to give a gift when you ask for something i.e. “Signup and get $20 off” or “get a free coffee when you buy 10”. It works to a certain point but is it something we can optimise? Give gifts with no strings attached 😱 Why? To increase word of...
Emojis make content more playful, resulting in more people engaging with it. To measure the impact of emojis, researchers looked at 41,141 tweets from well-known brands and personalities. The results of this investigation were followed up with lab and online tests. To...
Have you ever wondered where the "best practices" in customer interactions come from? A 1982 study states that company agents should downplay their "self" and emphasize the "firm". In a recent study of customer service managers in the US, it showed 92% would answer a...
You may have already heard this one, in the scheme of things it can almost be considered old. The experiment was conducted back in September 2011; however, the science still holds up. It is such an important concept to understand and plays right into current social...