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High quality audio makes you sound smarter.

High quality audio makes you sound smarter.

Since we are going through a massive shift to video content across multiple channels, one area that often gets forgotten is audio quality. This study out of University of South Carolina shows, just how important audio quality is. Recommendation Ensure audio is of high...

How to Write Epic Instagram Bios: A Step-by-Step Guide

How to Write Epic Instagram Bios: A Step-by-Step Guide

The infamous Instagram Bio. It's often overlooked but with the recent addition of search engine like functionality (although extremely basic) the Instagram Bio can play a big part in optimisation of your account. What is the goal of Instagram Bio Optimisation? The...

5 Best Email Autoresponders

5 Best Email Autoresponders

Have you heard the quote "You live and Die by your list"? This is true even in today's landscape. While modern technologies like chat bots are becoming more popular an email list is still one of the best methods to stay connected with your community and drive serious...

SEO comes to Instagram

SEO comes to Instagram

The "feed" is back. To keep Instagram relevant, the Instagram boffins have made a major update to the search functionality in the app. Up until recently the search function was used for searching hashtags and locations. Now they have expanded that functionality to...

WTF is Triller?

WTF is Triller?

The battle of short form video is raging on through 2020. While all the mainstream media attention, especially here in Australia, has been on TikTok and in some form the recent Instagram rival REELs you may not have heard of Triller. An all-American app backed by some...

Pinterest the silent power player of social media.

Pinterest the silent power player of social media.

Pinterest is huge, the social platform boats 367 million monthly active users. Since 2016 the growth has been on a steady up trend, last year alone their active user base grew 26% and it’s not all Kmart home décor hacks and epic kids holiday ideas. Pinterest is known...

The email marketing stats you can’t ignore

The email marketing stats you can’t ignore

Following up from our Instagram post over the weekend I wanted to dive into the stats a little more. Email marketing has been around for a long time, unfortunately it’s picked up a bit of a bad rap due to the amount of spam (the snail mail equivalent of junk mail)...

Typography 101

Typography 101

Do you know the difference between a good, bad, or brilliant design? The science of typography is the base of all communications such as logos, newsletters, headlines in magazines, websites, ads etc. If you think about brands or companies, you will start to understand...

Up your Instagram Hashtag Game in 2020

Up your Instagram Hashtag Game in 2020

Hashtags have changed a lot but they are still an effective way of growing your audience and engagement. Those changes have made hashtags a little more complicated to use so grab a coffee and let's get through this. First up I'm not going to fill this article with...

COVID-19 is Digital Marketing the answer?

COVID-19 is Digital Marketing the answer?

I’ve just finished reading an article published by Forbes on why companies around the world are turning to digital marketing to survive COVID-19. The article explains that over the coming months digital strategy will be the deciding factor in most cases, whether...

Are you ready for Voice Search?

Are you ready for Voice Search?

It’s 2020 and voice search is already here. If this is the first time you are hearing about or even thinking about it, you need to keep reading. There are a ton of search statistics generated by a variety of different companies, but they all point in the same...