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On June 2nd Google released a core update, which will be followed by an update in July. Google makes up to 280 algorithmic changes per day, but a Core Update is a major change in how the algorithm works. The update rolled out and there didn’t seem to be much change....
Cookies, or more importantly Third-party cookies have been vital to the success of many ecommerce businesses. They are a crucial component of digital advertising and analytics, but it is ending. In 2022 Third-party cookies will be gone. Ad targeting, measurement, and...
Video, the web is all about Video and the OG of all of this is YouTube. It's managed to defend against the constant barrage of attacks from social media giants like Facebook and they've now started to take that fight to Facebook with their "shorts" feature. Moving...
Apple has taken the privacy battle right to the heart of Facebook. This update rolling out sometime this week will influence your Facebook Ads performance. How much of an affect the update will have we'll just have to wait and see. Under the name of protecting user...
One of the biggest issues small businesses face is how to effectively link to their website content from Instagram, whether it be a product, blog post, signup form or anything else for that matter. Instagram isn't the only platform that only allows one link, so this...
The infamous Instagram Bio. It's often overlooked but with the recent addition of search engine like functionality (although extremely basic) the Instagram Bio can play a big part in optimisation of your account. What is the goal of Instagram Bio Optimisation? The...
Have you heard the quote "You live and Die by your list"? This is true even in today's landscape. While modern technologies like chat bots are becoming more popular an email list is still one of the best methods to stay connected with your community and drive serious...
The "feed" is back. To keep Instagram relevant, the Instagram boffins have made a major update to the search functionality in the app. Up until recently the search function was used for searching hashtags and locations. Now they have expanded that functionality to...
The battle of short form video is raging on through 2020. While all the mainstream media attention, especially here in Australia, has been on TikTok and in some form the recent Instagram rival REELs you may not have heard of Triller. An all-American app backed by some...