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News & Insights

How to deal with the June Google Core update

How to deal with the June Google Core update

On June 2nd Google released a core update, which will be followed by an update in July. Google makes up to 280 algorithmic changes per day, but a Core Update is a major change in how the algorithm works. The update rolled out and there didn’t seem to be much change....

How to prepare your ecommerce site for a Cookieless internet

How to prepare your ecommerce site for a Cookieless internet

Cookies, or more importantly Third-party cookies have been vital to the success of many ecommerce businesses. They are a crucial component of digital advertising and analytics, but it is ending. In 2022 Third-party cookies will be gone. Ad targeting, measurement, and...

YouTube SEO Beginners Guide: 10 Best Practices for 2021

YouTube SEO Beginners Guide: 10 Best Practices for 2021

Video, the web is all about Video and the OG of all of this is YouTube. It's managed to defend against the constant barrage of attacks from social media giants like Facebook and they've now started to take that fight to Facebook with their "shorts" feature. Moving...

How To Prepare Your Facebook Ads for the iOS 14 Privacy Update

How To Prepare Your Facebook Ads for the iOS 14 Privacy Update

Apple has taken the privacy battle right to the heart of Facebook. This update rolling out sometime this week will influence your Facebook Ads performance. How much of an affect the update will have we'll just have to wait and see. Under the name of protecting user...

6 Reasons You Should Stop Using LinkTree and the best alternative

6 Reasons You Should Stop Using LinkTree and the best alternative

One of the biggest issues small businesses face is how to effectively link to their website content from Instagram, whether it be a product, blog post, signup form or anything else for that matter. Instagram isn't the only platform that only allows one link, so this...

How to Write Epic Instagram Bios: A Step-by-Step Guide

How to Write Epic Instagram Bios: A Step-by-Step Guide

The infamous Instagram Bio. It's often overlooked but with the recent addition of search engine like functionality (although extremely basic) the Instagram Bio can play a big part in optimisation of your account. What is the goal of Instagram Bio Optimisation? The...

5 Best Email Autoresponders

5 Best Email Autoresponders

Have you heard the quote "You live and Die by your list"? This is true even in today's landscape. While modern technologies like chat bots are becoming more popular an email list is still one of the best methods to stay connected with your community and drive serious...

SEO comes to Instagram

SEO comes to Instagram

The "feed" is back. To keep Instagram relevant, the Instagram boffins have made a major update to the search functionality in the app. Up until recently the search function was used for searching hashtags and locations. Now they have expanded that functionality to...

WTF is Triller?

WTF is Triller?

The battle of short form video is raging on through 2020. While all the mainstream media attention, especially here in Australia, has been on TikTok and in some form the recent Instagram rival REELs you may not have heard of Triller. An all-American app backed by some...