by tristan | Aug 20, 2021 | Ads, Content, Tips
Ok we are diving deep on this one. This study comes from analysing brain reactions (fMRI scans) to Facebook video ads out of the best neuroscience universities in Australia and Japan. To make ads shareable you should include a social-related use. Recommendation The...
by tristan | Aug 10, 2021 | Ads, Tips
Optimising Ad conversions is something that should be taken very seriously. The success of an ad runs past the creative, copy and targeting. Use this method to test and optimise your ad conversions for huge...
by tristan | Jul 20, 2021 | Ads, Content, Email Marketing, Social Media, Tips
Emojis make content more playful, resulting in more people engaging with it. To measure the impact of emojis, researchers looked at 41,141 tweets from well-known brands and personalities. The results of this investigation were followed up with lab and online tests. To...
by tristan | Apr 28, 2021 | Ads, News
Apple has taken the privacy battle right to the heart of Facebook. This update rolling out sometime this week will influence your Facebook Ads performance. How much of an affect the update will have we’ll just have to wait and see. Under the name of protecting...