by Mona | Apr 17, 2023 | Social Media, Tips
Do you feel like you’re pouring your heart and soul into Instagram and other socials, but getting nowhere? Are you spending hours creating and posting content and getting minimal return? Okay, so there may be several reasons why you’re not selling as much through...
by tristan | Mar 3, 2022 | Social Media, Tips
We are a few months into 2022 so let’s look at the social media trends that will dominate the remainder of 2022. These are going to work across the board for all industries and business sizes. 1) UGC (User Generated Content) UGC is huge. Throughout 2021 it...
by tristan | Sep 3, 2021 | Social Media, Tips
Since we are going through a massive shift to video content across multiple channels, one area that often gets forgotten is audio quality. This study out of University of South Carolina shows, just how important audio quality is. Recommendation Ensure audio is of high...
by tristan | Aug 20, 2021 | Ads, Content, Tips
Ok we are diving deep on this one. This study comes from analysing brain reactions (fMRI scans) to Facebook video ads out of the best neuroscience universities in Australia and Japan. To make ads shareable you should include a social-related use. Recommendation The...
by tristan | Aug 10, 2021 | Ads, Tips
Optimising Ad conversions is something that should be taken very seriously. The success of an ad runs past the creative, copy and targeting. Use this method to test and optimise your ad conversions for huge...
by tristan | Jul 27, 2021 | Tips
It is not a new concept to give a gift when you ask for something i.e. “Signup and get $20 off” or “get a free coffee when you buy 10”. It works to a certain point but is it something we can optimise? Give gifts with no strings attached ? Why? To increase word of...