Email Marketing is a key factor in every successful company.
You Live and Die by your List.
Email is huge but it’s not about writing an update of what you have been doing over the month. Email marketing is highly targeted and personalised to provide value to the recipient.
Are you just sending out a bulk email to everyone on your list?
Are you blasting your entire list with the same emails? Things have changed, to get the most out of your list, increase ROI and decrease churn rates, the use of the segmentation and personalisation is a must.
With the proper integration the ability to build list segments and provide emails that provide massive amounts of value is the key to using email successfully.
People don't like getting emails
The global open rates sites at 22.15%. Thats much higher than your Instagram post gets. For every dollar spent email marketing has a ROI of $42.
What so I have to write a newsletter?
No, it’s a victim of some terrible terminology. It’s not a newsletter as what we are used to.
I don't have a big list, what's the point?
Everyone started at 0. As your list grows so does the scale of your success. The biggest regret of most businesses is that they didn’t start early enough with their list building.
Is it just for ecommerce or B2C?
Not at all. B2B strategies while different still work effectively in driving new business.