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Social Media Trends for 2022

Social Media Trends for 2022

We are a few months into 2022 so let’s look at the social media trends that will dominate the remainder of 2022. These are going to work across the board for all industries and business sizes. 1) UGC (User Generated Content) UGC is huge. Throughout 2021 it...
High quality audio makes you sound smarter.

High quality audio makes you sound smarter.

Since we are going through a massive shift to video content across multiple channels, one area that often gets forgotten is audio quality. This study out of University of South Carolina shows, just how important audio quality is. Recommendation Ensure audio is of high...
What makes people share Facebook Video Ads

What makes people share Facebook Video Ads

Ok we are diving deep on this one. This study comes from analysing brain reactions (fMRI scans) to Facebook video ads out of the best neuroscience universities in Australia and Japan. To make ads shareable you should include a social-related use. Recommendation The...