by tristan | May 18, 2023 | Branding
One of the most underutilised strategies is the founder’s brand. This approach involves highlighting the personality and values of the company’s founder to build a connection with customers and audiences. While this marketing strategy has been gaining...
by tristan | Mar 20, 2023 | Branding
In today’s fast-paced world, where we are bombarded with information from all sides, it’s essential for brands to stand out from the crowd. One way to achieve this is by maintaining a consistent brand across all marketing channels. First off, let’s...
by tristan | Mar 3, 2022 | Social Media, Tips
We are a few months into 2022 so let’s look at the social media trends that will dominate the remainder of 2022. These are going to work across the board for all industries and business sizes. 1) UGC (User Generated Content) UGC is huge. Throughout 2021 it...
by tristan | Sep 3, 2021 | Social Media, Tips
Since we are going through a massive shift to video content across multiple channels, one area that often gets forgotten is audio quality. This study out of University of South Carolina shows, just how important audio quality is. Recommendation Ensure audio is of high...
by tristan | Aug 20, 2021 | Ads, Content, Tips
Ok we are diving deep on this one. This study comes from analysing brain reactions (fMRI scans) to Facebook video ads out of the best neuroscience universities in Australia and Japan. To make ads shareable you should include a social-related use. Recommendation The...
