by tristan | May 18, 2023 | Branding
One of the most underutilised strategies is the founder’s brand. This approach involves highlighting the personality and values of the company’s founder to build a connection with customers and audiences. While this marketing strategy has been gaining...
by tristan | Mar 20, 2023 | Branding
In today’s fast-paced world, where we are bombarded with information from all sides, it’s essential for brands to stand out from the crowd. One way to achieve this is by maintaining a consistent brand across all marketing channels. First off, let’s...