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The Ikea Effect

The Ikea Effect

You may have already heard this one, in the scheme of things it can almost be considered old. The experiment was conducted back in September 2011; however, the science still holds up. It is such an important concept to understand and plays right into current social...
5 Best Email Autoresponders

5 Best Email Autoresponders

Have you heard the quote “You live and Die by your list”? This is true even in today’s landscape. While modern technologies like chat bots are becoming more popular an email list is still one of the best methods to stay connected with your community...
The email marketing stats you can’t ignore

The email marketing stats you can’t ignore

Following up from our Instagram post over the weekend I wanted to dive into the stats a little more. Email marketing has been around for a long time, unfortunately it’s picked up a bit of a bad rap due to the amount of spam (the snail mail equivalent of junk mail)...