by tristan | Aug 20, 2021 | Ads, Content, Tips
Ok we are diving deep on this one. This study comes from analysing brain reactions (fMRI scans) to Facebook video ads out of the best neuroscience universities in Australia and Japan. To make ads shareable you should include a social-related use. Recommendation The...
by tristan | Jul 20, 2021 | Ads, Content, Email Marketing, Social Media, Tips
Emojis make content more playful, resulting in more people engaging with it. To measure the impact of emojis, researchers looked at 41,141 tweets from well-known brands and personalities. The results of this investigation were followed up with lab and online tests. To...
by tristan | Jul 12, 2021 | Content, Tips
Have you ever wondered where the “best practices” in customer interactions come from? A 1982 study states that company agents should downplay their “self” and emphasize the “firm”. In a recent study of customer service managers in...
by tristan | Jul 2, 2021 | Content, Ecommerce, Email Marketing, Social Media, Tips
You may have already heard this one, in the scheme of things it can almost be considered old. The experiment was conducted back in September 2011; however, the science still holds up. It is such an important concept to understand and plays right into current social...
by tristan | May 18, 2021 | Content, Guides, Social Media, Tips
Video, the web is all about Video and the OG of all of this is YouTube. It’s managed to defend against the constant barrage of attacks from social media giants like Facebook and they’ve now started to take that fight to Facebook with their...
by tristan | Jul 20, 2020 | Content, Social Media, Tips
Pinterest is huge, the social platform boats 367 million monthly active users. Since 2016 the growth has been on a steady up trend, last year alone their active user base grew 26% and it’s not all Kmart home décor hacks and epic kids holiday ideas. Pinterest is known...
