by tristan | Jul 20, 2021 | Ads, Content, Email Marketing, Social Media, Tips
Emojis make content more playful, resulting in more people engaging with it. To measure the impact of emojis, researchers looked at 41,141 tweets from well-known brands and personalities. The results of this investigation were followed up with lab and online tests. To...
by tristan | Jul 12, 2021 | Content, Tips
Have you ever wondered where the “best practices” in customer interactions come from? A 1982 study states that company agents should downplay their “self” and emphasize the “firm”. In a recent study of customer service managers in...
by tristan | Jul 2, 2021 | Content, Ecommerce, Email Marketing, Social Media, Tips
You may have already heard this one, in the scheme of things it can almost be considered old. The experiment was conducted back in September 2011; however, the science still holds up. It is such an important concept to understand and plays right into current social...
by tristan | Jun 3, 2021 | Ecommerce, Tips
Cookies, or more importantly Third-party cookies have been vital to the success of many ecommerce businesses. They are a crucial component of digital advertising and analytics, but it is ending. In 2022 Third-party cookies will be gone. Ad targeting, measurement, and...
by tristan | May 18, 2021 | Content, Guides, Social Media, Tips
Video, the web is all about Video and the OG of all of this is YouTube. It’s managed to defend against the constant barrage of attacks from social media giants like Facebook and they’ve now started to take that fight to Facebook with their...
by tristan | Apr 12, 2021 | News, Social Media, Tips
One of the biggest issues small businesses face is how to effectively link to their website content from Instagram, whether it be a product, blog post, signup form or anything else for that matter. Instagram isn’t the only platform that only allows one link, so...